What is Digital Marketing: What is Digital Marketing


Information About Marketing

The purpose of selling or promoting a product or service is called advertising. Advertising is a controlled mass media selling art through which visual and audio information is provided to the consumer so that he can give consent to the advertiser’s consent. In this article, you will learn how to learn digital marketing in the Hindi language.

Industrialization is synonymous with development today. Due to the increase in production, it has become necessary that production will not be passed on to the consumer, but he will be made aware of that commodity. In fact, unlike the things that humans need and what they don’t want, they don’t want to waste their time listening to it. In this sense, advertising works to reach people who are convinced that they do not need those items. The intention is to advertise the work of popularizing and generating the product.

Currently, many forms of advertising come to us. They can be placed in the following types. See also what is Augmented Reality? Function and usage
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Type of Marketing (How to learn digital marketing in the Hindi language)

Traditional Marketing

Virtually any medium can be used for advertising. Commercial advertising media include wall painting, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television advertising, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards

And forehead may be involved. Advertisements, magazines, newspapers, city barriers, sidewalks of buses, airplane sides or banners attached to “logo sets”, seatback tray tables or overhead storage bins, taxi doors, roof mounts, and passenger screens, in-stage musical stages. Flight advertising shows, metro platforms, and trains, elastic bands on disposable diapers, doors to bathroom stalls, stickers on apples in supermarkets, shopping carts Dal (cemetery), streaming audio and receipts behind the video of the opening section, posters, and event tickets and supermarket. Any situation in which a “recognized” sponsor pays to deliver its message through a medium is advertising.

Digital marketing

Today everyone is online. The Internet has made our lives better and we can enjoy many facilities only through phone or laptop.

Many things like online shopping, ticket booking, recharge, bill payment, online transaction (online shopping, ticket booking, recharge, bill payment, online transaction), etc. can be done through the internet. Due to this trend of users towards the Internet, the business is advancing digital marketing.

What is Digital Marketing: –

If we look at the market statistics, about 80% of the buyers do online research before purchasing the product or taking the service. In this case, digital marketing becomes important for any company or business.

Digital marketing includes all marketing efforts using electronic devices or the Internet. Businesses leverage digital channels such as search engines, social media, email, and connecting their websites to current and potential customers.

How accessible is the internet today, would you believe me if I told you that the number of people going online every day is still increasing?

this is. In fact, “continuous” Internet use among adults grew by only 5% in the last three years, according to Pew Research. And although we say it a lot, the way people shop and actually change along with it – means offline marketing is not as effective as it used to be.

Marketing has always been about connecting with your audience at the right place and at the right time. Today, it means that you need to meet them where they are already spending time: on the Internet.

At HubSpot, we talk a lot about inbound marketing which is a very effective way to attract, engage and delight customers online. But we still ask people around the world a lot of questions about digital marketing.

An experienced inbound marketer may say inbound marketing and digital marketing are virtually the same things, but there are some minor differences. And in conversations with marketers and business owners in the U.S., U.K., Asia, Australia and New Zealand, I have learned a lot about how those small differences are being celebrated around the world.

How Digital Marketing started: –

Digital marketing is the response to marketing your goods and services through a digital medium. Digital marketing is done through the Internet. We can connect it through the internet, computer, mobile phone, laptop, website advertisements or any other application.

In the 1980s, some efforts were made to establish some early digital markets but this was not possible. In the late 1990s, its name and use began.

Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing by reaching more people in less time. It is a progressive developing region.

The creators of digital marketing can reach out to their customers as well as monitor their activities, their needs. What is the trend of the customers, what is the customer seeing, all these can be analyzed by digital marketing? Simply put, digital marketing is a way to reach customers through digital technology.

Importance of Digital Marketing : –

It is a period of modernity and in this modern time, everything has become modern. In this sequence, the Internet is also a part of this modernity which is spread everywhere like wildfire. Digital marketing is capable of working through the Internet.

Today’s society is struggling for a short time, so digital marketing has become necessary. Every person is connected to the internet, they can easily use it everywhere. If you ask someone to meet you, they will say that they do not have time, but there will be no problem talking to them on the social site. In view of all this, digital marketing is making its place in this period.

As per the convenience of the public, the public can easily get their favorite and essential items through the Internet. Now that people avoid the market, this is how digital marketing helps businesses access the logo of their products and services. Digital marketing can show the same type of thing in less time and consuming users can take it immediately. Through this, going to the consumer’s market is the choice of goods, the time taken to get it is saved.

It has become necessary in the present tense. The trader is also getting help in business. They can also add more people in less time and bring the benefits of the product to the consumer.

Future of Digital Marketing

Change is the law of life, you know it all. How much has changed in the times and lives of today and today is the age of the Internet. People of every character are connected to the internet today, due to all these, it is easy to gather all the people in one place which was not possible in earlier times. Through the Internet, we can also set up all businessmen and customers.

At present, the demand for digital marketing is very strong. The merchant who is making his own goods is easily reaching the customer. This promotes digital business.

Earlier commercials had to be resorted to. The customer looked at him, then liked him, then he would buy it. But now the goods can be sent directly to the consumer. Everyone is using Google, Facebook, YouTube, etc. through which the merchant shows his product-customer. The business is accessible to both merchants and consumers.

Everyone gets everything to make every effort to relax without any effort. The businessman does not even have to think that he endorses newspapers, posters, or advertisements. It is a demand for all convenience. People’s trust is also increasing toward the digital market. It is a pleasure for a businessman. The proverb “What sells is what sells” – the digital market is a good example.

Types of Digital Marketing:-

First of all, let us tell you that the ‘Internet’ is the only tool for digital marketing. On the Internet, we can do digital marketing through various websites. We are going to tell you about some of its variants –
Fig 6.1 Types of Digital Marketing

Search Engine Optimization or SEO

It is a technical medium that puts your website at the top of search engine results, increasing the number of visitors. For this, we have to build our website according to the keyword and SEO guidelines.

social media

Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can put their views in front of thousands of people. You are well aware of social media. When we look at this site, we see advertisements on it at certain intervals, it is a very effective and effective tool for advertising.

Email marketing

E-mail marketing is e-mail by any company e-mailing their products. Email marketing is necessary for every company in every way, because any company offers a new offer and discount time for customers, for which email marketing is an easy way.

YouTube channel

It is a medium of social media in which producers have to make their products directly accessible to the public. People can also react to it. It is a medium where a lot of people are crowded or say that a large number of users/viewers live on YouTube. This is an easy and popular way to showcase your product to people.

Affiliate marketing

The wage you get from advertising products through websites, blogs or links is called affiliate marketing. Under this, you create your link and put your product on that link. When the customer buys your product by pressing on that link, you get a discount on it.

Pay per click advertising or PPC marketing

The advertisement you see to pay is called pay per click advertising. As it is known by its name that money is deducted by clicking on it. It is for every type of advertisement. These advertisements keep coming in between. If anyone sees these advertisements, they charge money. This is also a type of digital marketing.

App marketing

App marketing is the key to creating and promoting your product on the internet by creating different apps on the internet. This is a very good way of digital marketing. Nowadays a large number of people are using smartphones. Big companies build their apps and make the app reach people. See also what is Paytm Postpaid? Complete information on
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Uses of Digital Marketing:-

We are telling you about the usefulness of digital marketing –

(i) You can create a brochure on your website and you can advertise your product on people’s posters. How many people you are seeing can also be detected.

(ii) Website traffic – The most crowded visitors are on the website – first, you know it, then place your ad on that website so that more people can see you.

(iii) Autism modeling – Through this, we can know which products people are currently interested in or which advertisements they are watching. It is the use of special equipment, which can be done by a particular technology, and we can monitor its consumers’ behavior i.e. their interest.

This topic is important for how you are interacting with your customers. You can also make a vision on choice with their needs, by doing so the business can grow.

It is also important for you to believe that have a look at the advertisement and do not hesitate to buy your product immediately. You have to give confidence to their faith. It is your responsibility to assure the customer. If someone does not like the stuff, the e-book can help you change it.

Advantages And Disadvantages Of Digital Marketing

One advantage of using digital marketing is that the results are very easy to measure, And the second is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and can reach all over the world when appropriate. Digital marketing is also a highly interactive means of reaching audiences as it uses social outlets. There can be very direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. One disadvantage of using digital media marketing strategies is that it can take some time to realize measurable success.

Reduced Cost

Newspaper advertisements, television advertisements, and the like cost a lot. On the other hand, online advertising is also something that young entrepreneurs can use to make some money saved.

So, even school goers can have a startup thanks to the cheap cost price for online marketing. This, in turn, helps to expand the scope of marketing beyond the boundaries of age and finance.

Real-Time Result

With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start running. In this battle of traditional versus online marketing, online marketing again wins because of its quick results.

You can see everything in real-time:

  • A number of visitors.
  • The most active time of day.
  • Change rates.
  • Boom rates.

When you have the result work in real-time, you waste no time in taking action.

Brand Development

Digital marketing vs. traditional marketing statistics can be measured, but these figures are not taken into consideration when comparing online advertising vs. traditional advertising, it is the image of the brand on which online advertising grows. This is mainly because with traditional marketing with limited space and frequency of advertisements, digital marketing clearly wins this category.

You can place an entire website on a newspaper page instead of a column. Whenever you want a page on a blog or social media once, you can keep people talking. With this space, you can create a consistent image for your company. This is something that an advertisement broadcast on radio or posted in newspapers cannot give you. And will also help in branding your business.

Higher exposure

Now, you cannot claim that a television advertisement or an advertisement in every newspaper in the city is going to cover the majority population. Any means of traditional advertising is limited to a certain locality. Whereas online advertising reaches the whole world, so you are doing nothing.

Higher Engagement

With traditional marketing, you can’t really interact with your target audience. You must wait for responses before you can plan your next move. It is a long and tedious process.

Online marketing allows you to engage your audience in real-time. You can instantly chat and discuss a lot about your brand or company with a real audience. Yes, it demands more engagement on your part. You need to be prepared to invest that time or the public relations team in the marketing budget.

No Interruption

Audiences can choose to skip advertising. Some less but significant differences are discussed in online advertising versus traditional advertising. For example, the choice of advertisements. With traditional marketing, when you are running to board that bus, you are handed over to passengers. A television commercial comes to the right cutting through a really interesting plot of your favorite TV show.
Fig. 8.5 noninterruptive

Whereas, online marketing will offer you a choice of time and media. Also, you cannot choose to get a newspaper without advertisements. If you are not interested you can always skip online advertising.

Good For All Stages of Fields

There are some cases in which online advertising takes precedence over traditional marketing versus digital marketing over a reasonable period of time.

You do not have to worry about the size of your business and employees to reach the maximum potential of your online presence and advertising. With traditional advertising, small businesses are at a disadvantage. Virtual expansion does not require a large number of real people to handle things.

Easy Analytics

With online marketing, you instantly know what is working for you through Google Analytics and what is not. You can measure inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested viewers, all in real-time.

This is a huge step forward from people who use online marketing to those who rely on traditional marketing.


Digital marketing has become a tool to enhance marketing. All of them benefited from its use. Consumers and merchants are building a good synergy between them, this community can be met by digital marketing. Digital marketing is a unique quote of modernity.



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